Google Launchpad is a one week pre-incubation program for early stage startups focused on areas like product strategy, UX, technology, marketing and business development. Following the second edition of Google Launchpad Barcelona, we’ve put together a limited number of reports or case studies that analyze the evolution of certain startups throughout the program. The idea behind this is that the Launchpad experience lasts beyond the length of the program and more startups get to know what they can expect if they decide to go through Google Launchpad.

• Somintech: How product focus can lead to effective customer validation
• Tekstum: Finding product/market fit through creativity
• Lazzus: Turning complex products into stories
• Exploring new features and business models through partnerships
• Heygo: Startup leadership: culture of validation vs. culture of perfection
• Lovefit: Finding your target audience with Facebook experiments
• Lurtis Rules: Sales strategies for disruptive technology
• Bepoppins & Handoo: Breaking down the mystery of scaling two-sided markets
• Geemba: Creating a Minimum Viable Product for every challenge
• myABCKit: The subtle interactions that make successful products
• MarketinCloud: Pricing for digital products & services