Google Launchpad – Lurtis Rules: Sales strategies for disruptive technology

- October 22, 2015

google launchpad

Our third case study from Madrid’s Google Launchpad is about Lurtis Rules, an artificial intelligence 3D assets creation startup.

In this report, we discuss the challenges of selling disruptive technologies with a specific focus on professional and enterprise solutions. We explore the different paths and also provide various references that might help other entrepreneurs and startups find their own sales strategy.

Sales is a key aspect of all businesses —especially for those focused on B2B clients— so read on, and share your experiences, anecdotes and thoughts on the topic on social media and the comments section.

All previous reports can be found here.


These case studies do not aim to provide a definitive guide for solving a problem, but rather to provide a glimpse into how taking a week to rethink your startup with the help of highly qualified mentors can offer companies a fresh perspective on their struggles and missed opportunities. This was a paid project and Google covered the expenses associated with the production of these reports.

Jaime Novoa

Jaime Novoa is the Founder of Novobrief. He is a technology writer turned investor at Madrid's K Fund. He was also a data analyst at