Google Launchpad: MarketinCloud – pricing for digital products & services

google launchpad

Setting the right price for a startup’s product or service is often one of the hardest tasks early-stage entrepreneurs face. In one recent edition of Google Launchpad, a Córdoba-based SaaS company named MarketinCloud faced this very same challenge.

As a software business for the retail -and often non-digital- industry, the company found a problem in agreeing on the right pricing strategy for its product.

Given the fact that pricing is a recurring problem amongst startups, we used MarketinCloud’s example to take an in-depth approach to software pricing, resulting in the following Google Launchpad case study:

Marketincloud Google Launchpad by jaimenovoa on Scribd

You can read all our other Launchpad case studies here.

Disclaimer: These case studies do not aim to provide a definitive guide for solving a problem, but rather to provide a glimpse into how taking a week to rethink your startup with the help of highly qualified mentors can offer companies a fresh perspective on their struggles and missed opportunities. This was a paid project and Google covered the expenses associated with the production of these reports.  

Google Launchpad: myABCKit – The subtle interactions that make successful products

google launchpad In this Google Launchpad case study we took a different approach. Instead of sharing the lessons learned by a startup during the Google Launchpad week, we decided to focus on certain aspects that one of the participating startups shared with us.

We are talking about myABCKit and their approach in the development of an education product for kids of ages 3 to 7. As As myABCKit started to perform research on the sector they were about to tackle, they realised its nuances and the difficulties of approaching such a young clientele due to two main reasons: the kids’ specific demands in regards to how such a product should perform, and also on getting to work with them during the research.

Continue reading “Google Launchpad: myABCKit – The subtle interactions that make successful products”

Google Launchpad: Geemba – creating a Minimum Viable Product for every challenge

google launchpad

Today we resume the publication of Google Launchpad’s case studies with the first one from Barcelona’s most recent edition, which took place in December 2015.

This case study is about Geemba‘s beginnings, a Catalan fitness startup that has a built a new type of subscription service for consumers. The report analyses how the company started with a very lean approach, left it behind as it started to grow, and later came back to it to become, once again, more agile.

Continue reading “Google Launchpad: Geemba – creating a Minimum Viable Product for every challenge”

Google Launchpad: Breaking down the mystery of scaling two-sided markets

Google Launchpad case study analysing the growth and scalability of marketplaces, based on the evolution of startups Bepoppins and Handoo.

google launchpad

Our fourth case study from Madrid’s Google Launchpad discusses one of most complex business challenges in the technology business world: growing and scaling marketplaces where a balance between supply and demand must be found. market in which you need to attract supply and demand.

We approach this discussion by exploring how two of our Launchpad incubated startups -nanny marketplace Beppopins and senior care marketplace Handoo– tackled these challenges and also by exploring the pros and cons of a hypothetical joint venture between them.

The underlying theme in the case study is that complex challenges that these business models present should be cut down into small problems that can be then solved on its own.

All previous reports can be found here.

Disclaimer:

These case studies do not aim to provide a definitive guide for solving a problem, but rather to provide a glimpse into how taking a week to rethink your startup with the help of highly qualified mentors can offer companies a fresh perspective on their struggles and missed opportunities. This was a paid project and Google covered the expenses associated with the production of these reports.

Google Launchpad – Lurtis Rules: Sales strategies for disruptive technology

15 startups got together for a week of work at Google Launchpad Madrid. In our seecond report, we focus on the progress of 3D technology startup Lurtis Rules throughout the program.

google launchpad

Our third case study from Madrid’s Google Launchpad is about Lurtis Rules, an artificial intelligence 3D assets creation startup.

In this report, we discuss the challenges of selling disruptive technologies with a specific focus on professional and enterprise solutions. We explore the different paths and also provide various references that might help other entrepreneurs and startups find their own sales strategy.

Sales is a key aspect of all businesses —especially for those focused on B2B clients— so read on, and share your experiences, anecdotes and thoughts on the topic on social media and the comments section.

All previous reports can be found here.

Disclaimer:

These case studies do not aim to provide a definitive guide for solving a problem, but rather to provide a glimpse into how taking a week to rethink your startup with the help of highly qualified mentors can offer companies a fresh perspective on their struggles and missed opportunities. This was a paid project and Google covered the expenses associated with the production of these reports.

Google Launchpad – Lovefit: Finding your target audience with Facebook experiments

15 startups got together for a week of work at Google Launchpad Madrid. In our seecond report, we focus on the progress of Spanish startup Lovefit throughout the program.

google launchpad

In our second Madrid Google Launchpad report, we take a look at Lovefit, a Madrid-based startup that is in the process of building an app that aimed to take love relationships “to the next level” by applying a gamification layer.

At the time of the program, the team had yet to launch the app for iOS or Android and was working on a prototype that they’d use to validate some of their hypothesis. Prior to joining Google Launchpad, Lovefit performed various marketing tests to acquire potential users and build anticipation around the product.

Lovefit’s team is formed by:

  • Carlos Murillo (marketing)
  • Jesús Segnini (tech)
  • Óscar Guevara (design)
  • Ángel Salamanca (product)

In this report we take a look at Lovefit’s marketing strategy and how it helped the company find its target audience and, therefore, make product-related decisions.

Lovefit Google Launchpad

All previous reports can be found here.

Disclaimer:

These case studies do not aim to provide a definitive guide for solving a problem, but rather to provide a glimpse into how taking a week to rethink your startup with the help of highly qualified mentors can offer companies a fresh perspective on their struggles and missed opportunities. This was a paid project and Google covered the expenses associated with the production of these reports.

Google Launchpad – Startup leadership: culture of validation vs. culture of perfection

15 startups got together for a week of work at Google Launchpad Madrid. In this first study, we focus on the progress of Spanish startup Heygo throughout the program.

google launchpad

Soon after Campus Madrid opened, Google brought its pre-acceleration program to the Spanish capital. Starting on July 6 and for a whole week, 15 startups gathered in the recently opened building to improve and advance their products and services with the help of a wide variety of mentors.

As was the case with the previous edition of Google Launchpad in Barcelona, Novobrief was there to document the progress of a certain number of startups throughout the program, with the objective of producing a handful of reports or case studies that will hopefully help other entrepreneurs understand how Launchpad works and provide valuable insights into problems that most startups face at an early stage.

The first report of Madrid’s Launchpad batch focuses on Heygo, a real time photo sharing app developed by Nicolas Espinosa, Claudio Omaña and Arià Prat. This report concentrates on startup leadership and in the culture of perfection that is often found in young companies that aim to have a complete product before launching it into the wild.

For more information and to discover the challenges Heygo faced and how their team’s previous working experiences influenced their decisions and expectations, continue reading below.

You can find all previous reports here.

Disclaimer:

These case studies do not aim to provide a definitive guide for solving a problem, but rather to provide a glimpse into how taking a week to rethink your startup with the help of highly qualified mentors can offer companies a fresh perspective on their struggles and missed opportunities. This was a paid project and Google covered the expenses associated with the production of these reports.

Google Launchpad: Exploring new features and business models through partnerships

Google Launchpad case study analyzing how new futures and business models between companies can be explored through partnerships.

google launchpad

For the last case study on our Google Launchpad Barcelona series, we have the unlikely story of how Wehey, with their geolocated messaging app, and Smartsea, with their marina and yatch club interactive guide, met each other and changed the way they thought about partnerships.

Despite being in seemingly different industries, a strategic analysis by Google Launchpad mentors made them realize that the common points between both companies were strong enough to create a meaningful and lasting partnership.

You can read the full case below.

You can also read our three previous reports.

  1. Somintech: How product focus can lead to effective customer validation
  2. Tekstum: Finding product/market fit through creativity
  3. Lazzus: Turning complex products into stories

Disclaimer:

These case studies do not aim to provide a definitive guide for solving a problem, but rather to provide a glimpse into how taking a week to rethink your startup with the help of highly qualified mentors can offer companies a fresh perspective on their struggles and missed opportunities.

Google Launchpad: turning complex products into stories

In our third Google Launchpad Barcelona case study we take a look at Lazzus, an Asturias-based startup that has created a product to help blind people know what’s in their surroundings.

google launchpad

Our third report on the development of some of the startups that participated in Google Launchpad Barcelona focuses on Lazzus, the product created by Asturias-based startup Neosentec that aims to become a real help for blind people all over the world.

When the company came into Google Launchpad -which took place between April 13th to 17th 2015- Lazzus’ app hadn’t been launched yet. As the week progressed, Lazzus’ team refined various aspects of its product and go-to-market strategy that we will cover in the document embedded below.

You can also read our two previous reports on Somintec (customer validation) and Tekstum (product/market fit).

Disclaimer:

These case studies do not aim to provide a definitive guide for solving a problem, but rather to provide a glimpse into how taking a week to rethink your startup with the help of highly qualified mentors can offer companies a fresh perspective on their struggles and missed opportunities.

Google Launchpad: finding product/market fit through creativity

In our second Google Launchpad report we take a look at Barcelona-based Tekstum to learn how to be creative about product/market fit.

google launchpad

As part of our Google Launchpad case study series, today we are introducing our second report. The goal of these reports is to share with the startup community the learnings made during the intense one week program that took place in Barcelona between April 13th-17th 2015.

Today we are introducing Tekstum, a big data and sentiment analysis startup that aims to provide the publishing industry a tool to better understand their readers and consumers. Barcelona-based Tekstum is an Incubio company and its co-founders are Marc Santandreu Sellarés and Marc Martínez Canals.

The following case presents some of the most important learnings made by Tekstum during the Google Launchpad program, which we believe may become useful for other early stage startups across all industries.

Disclaimer:

These case studies do not aim to provide a definitive guide for solving a problem, but rather to provide a glimpse into how taking a week to rethink your startup with the help of highly qualified mentors can offer companies a fresh perspective on their struggles and missed opportunities.