Google Launchpad: myABCKit – The subtle interactions that make successful products

google launchpad In this Google Launchpad case study we took a different approach. Instead of sharing the lessons learned by a startup during the Google Launchpad week, we decided to focus on certain aspects that one of the participating startups shared with us.

We are talking about myABCKit and their approach in the development of an education product for kids of ages 3 to 7. As As myABCKit started to perform research on the sector they were about to tackle, they realised its nuances and the difficulties of approaching such a young clientele due to two main reasons: the kids’ specific demands in regards to how such a product should perform, and also on getting to work with them during the research.

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Google Launchpad: Geemba – creating a Minimum Viable Product for every challenge

google launchpad

Today we resume the publication of Google Launchpad’s case studies with the first one from Barcelona’s most recent edition, which took place in December 2015.

This case study is about Geemba‘s beginnings, a Catalan fitness startup that has a built a new type of subscription service for consumers. The report analyses how the company started with a very lean approach, left it behind as it started to grow, and later came back to it to become, once again, more agile.

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Google Launchpad: finding product/market fit through creativity

In our second Google Launchpad report we take a look at Barcelona-based Tekstum to learn how to be creative about product/market fit.

google launchpad

As part of our Google Launchpad case study series, today we are introducing our second report. The goal of these reports is to share with the startup community the learnings made during the intense one week program that took place in Barcelona between April 13th-17th 2015.

Today we are introducing Tekstum, a big data and sentiment analysis startup that aims to provide the publishing industry a tool to better understand their readers and consumers. Barcelona-based Tekstum is an Incubio company and its co-founders are Marc Santandreu Sellarés and Marc Martínez Canals.

The following case presents some of the most important learnings made by Tekstum during the Google Launchpad program, which we believe may become useful for other early stage startups across all industries.


These case studies do not aim to provide a definitive guide for solving a problem, but rather to provide a glimpse into how taking a week to rethink your startup with the help of highly qualified mentors can offer companies a fresh perspective on their struggles and missed opportunities.