Google Launchpad: myABCKit – The subtle interactions that make successful products

google launchpad In this Google Launchpad case study we took a different approach. Instead of sharing the lessons learned by a startup during the Google Launchpad week, we decided to focus on certain aspects that one of the participating startups shared with us.

We are talking about myABCKit and their approach in the development of an education product for kids of ages 3 to 7. As As myABCKit started to perform research on the sector they were about to tackle, they realised its nuances and the difficulties of approaching such a young clientele due to two main reasons: the kids’ specific demands in regards to how such a product should perform, and also on getting to work with them during the research.

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