Google Launchpad: turning complex products into stories

google launchpad barcelona
Written by Jaime Novoa

In our third Google Launchpad Barcelona case study we take a look at Lazzus, an Asturias-based startup that has created a product to help blind people know what’s in their surroundings.

google launchpad

Our third report on the development of some of the startups that participated in Google Launchpad Barcelona focuses on Lazzus, the product created by Asturias-based startup Neosentec that aims to become a real help for blind people all over the world.

When the company came into Google Launchpad -which took place between April 13th to 17th 2015- Lazzus’ app hadn’t been launched yet. As the week progressed, Lazzus’ team refined various aspects of its product and go-to-market strategy that we will cover in the document embedded below.

You can also read our two previous reports on Somintec (customer validation) and Tekstum (product/market fit).


These case studies do not aim to provide a definitive guide for solving a problem, but rather to provide a glimpse into how taking a week to rethink your startup with the help of highly qualified mentors can offer companies a fresh perspective on their struggles and missed opportunities.

About the author


Jaime Novoa

Jaime Novoa is the Founder of Novobrief.

He is a technology writer turned investor at Madrid's K Fund. He was also a data analyst at