As part of our Google Launchpad case study series, today we are introducing our second report. The goal of these reports is to share with the startup community the learnings made during the intense one week program that took place in Barcelona between April 13th-17th 2015.
Today we are introducing Tekstum, a big data and sentiment analysis startup that aims to provide the publishing industry a tool to better understand their readers and consumers. Barcelona-based Tekstum is an Incubio company and its co-founders are Marc Santandreu Sellarés and Marc Martínez Canals.
The following case presents some of the most important learnings made by Tekstum during the Google Launchpad program, which we believe may become useful for other early stage startups across all industries.
These case studies do not aim to provide a definitive guide for solving a problem, but rather to provide a glimpse into how taking a week to rethink your startup with the help of highly qualified mentors can offer companies a fresh perspective on their struggles and missed opportunities.