Google Launchpad: Geemba – creating a Minimum Viable Product for every challenge
Today we resume the publication of Google Launchpad’s case studies with the first one from Barcelona’s most recent edition, which took place in December 2015.
This case study is about Geemba‘s beginnings, a Catalan fitness startup that has a built a new type of subscription service for consumers. The report analyses how the company started with a very lean approach, left it behind as it started to grow, and later came back to it to become, once again, more agile.
You can read all our other Launchpad case studies here.
These case studies do not aim to provide a definitive guide for solving a problem, but rather to provide a glimpse into how taking a week to rethink your startup with the help of highly qualified mentors can offer companies a fresh perspective on their struggles and missed opportunities. This was a paid project and Google covered the expenses associated with the production of these reports.