Google Launchpad: Breaking down the mystery of scaling two-sided markets

- November 19, 2015

google launchpad

Our fourth case study from Madrid’s Google Launchpad discusses one of most complex business challenges in the technology business world: growing and scaling marketplaces where a balance between supply and demand must be found. market in which you need to attract supply and demand.

We approach this discussion by exploring how two of our Launchpad incubated startups -nanny marketplace Beppopins and senior care marketplace Handoo– tackled these challenges and also by exploring the pros and cons of a hypothetical joint venture between them.

The underlying theme in the case study is that complex challenges that these business models present should be cut down into small problems that can be then solved on its own.

All previous reports can be found here.


These case studies do not aim to provide a definitive guide for solving a problem, but rather to provide a glimpse into how taking a week to rethink your startup with the help of highly qualified mentors can offer companies a fresh perspective on their struggles and missed opportunities. This was a paid project and Google covered the expenses associated with the production of these reports.

Jaime Novoa

Jaime Novoa is the Founder of Novobrief. He is a technology writer turned investor at Madrid's K Fund. He was also a data analyst at