Setting the right price for a startup’s product or service is often one of the hardest tasks early-stage entrepreneurs face. In one recent edition of Google Launchpad, a Córdoba-based SaaS company named MarketinCloud faced this very same challenge.
As a software business for the retail -and often non-digital- industry, the company found a problem in agreeing on the right pricing strategy for its product.
Given the fact that pricing is a recurring problem amongst startups, we used MarketinCloud’s example to take an in-depth approach to software pricing, resulting in the following Google Launchpad case study:
You can read all our other Launchpad case studies here.
Disclaimer: These case studies do not aim to provide a definitive guide for solving a problem, but rather to provide a glimpse into how taking a week to rethink your startup with the help of highly qualified mentors can offer companies a fresh perspective on their struggles and missed opportunities. This was a paid project and Google covered the expenses associated with the production of these reports.