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Valencia’s PlayFilm raises €1M to expand SaaS video marketing platform

saas video marketing
Written by Sophie Foggin

Valencia-based interactive video marketing platform PlayFilm raises €1.1 million in seed funding. The company envisages investing this capital to achieve a solid foundation of product/market fit and, as a result, transform PlayFilm into a leading SaaS video marketing platform.

The four-year-old start-up, founded by entrepreneurs Raquel Velero and Rafael Navarro and launched with the help of accelerator Lanzadera and Angels Capital, is now set to begin its new stage of development. President and Founder of supermarket chain Mercadona Juan Roig, who is also the founder of Angels Capital and mastermind behind Lanzadera, was the first to invest in PlayFilm.

saas video marketing

Raquel Valero

However, if investment giant Juan Roig’s name alone wasn’t enough, PlayFilm’s current assets have also received contributions from Spain’s crème de la crème of businessmen, with esteemed entrepreneurs such as Javier Rodríguez Zapatero (ex CEO of Google Spain), Marcos de Quinto (Vice President and CMO of Coca-Cola), Ángel Cano (ex CEO of BBVA), Toni Segarra and Luis Cuesta (Cofounders of SCPF) and Luis Bonell (ex CEO de Liberty Mutual International), appearing on the list.

In a comment on PlayFilm’s new list of investors, Founder Valero told local business newspaper Expansión, that the decision to bring on new investors had not been taken lightly. “It’s imperative that we surround ourselves with the best of the best. The board of investors that we have at the moment has not come about by coincidence, and it is not just a question of money, we have to pick our business partners very carefully.”

saas video marketing

Rafael Navarro

As a platform, PlayFilm provides a software which optimises the publication of interactive videos, targeting producers, advertising agencies and audio-visual creatives. However, over the last year, one of the team’s main objectives was to simplify their technology to the point where anybody could use it, even without prior knowledge of video, in line with the wider mission to broaden their client base. “We work towards becoming the WordPress or Wix of interactive video,” Founder Navarro explained to El referente.

The result, it seems, is definitely working. Within a year, the team at PlayFilm have managed to increase their turnover nine-fold and their client base is now three times bigger than it used to be. Now, thanks to their new seed fund, Valero’s goal for the company to flourish not just in Spain, but also internationally, seems increasingly achievable.

About the author

Sophie Foggin

Sophie Foggin is a journalist whose background includes writing for El Tiempo and O Globo. She is a writer at the Espacio media incubator in Medellín, Colombia, and she writes for BristoLatino magazine in her spare time.