Madrid-based user experience startup for the telecommunications industry CASE on IT, closes a Series B round of financing that “sources” calculate is “approximately double” that of last year’s €3.5M Series A.
Founded by Luis Molina and Agustín Batiz and known commercially for its product MedUX, CASE on IT is dedicated to measuring user experience in the telecommunications market. In the second quarter of 2018, the Spanish startup closed its second round of funding with SONAE Investment Management (SONAE IM).
Adding to the Series A funding round led by Inveready Technology Investment Group, this Series B round of international funding with SONAE IM will bolster its product development and reinforce its position as one of the world’s leading companies in the area of user experience measurement for telecommunications.
“We can’t find a better partner to boost our international growth than Sonae IM. Sonae is a well-respected global player in our industry, with intimate knowledge of our customers; they share our ambitious vision and have the strategic presence that we wanted for our next partner,” said CASE on IT Co-Founder Agustín Batiz.
MedUX is a machine learning and artificial intelligence solution for the measurement, prediction, and analysis of landline, mobile, and television services. MedUX measures the customer experience in markets that collectively serve over 600 million users worldwide.
“The persistent focus in tracking end user experience is key to the improvement of Net Promoter Score in the telecom industry,” said Carlos Alberto Silva, Executive Board Member at Sonae IM in a statement to the press.
The technology developed by CASE on IT obtains reliable data on operator networks and quality of service in real time, without the need to track the final user. This data becomes essential information for the measurement of the user’s objective digital experience.
“MedUX allows for unique flexibility and agility in improving the customer experience and benchmarking it against the one from other operators in the real context of mobility, without the need for integration with the operator’s platforms and without impact in the end-devices or the network. Medux can be deployed in less than 15 days,” said CASE on IT Co-Founder Luis Molina.
MedUX is currently used by large-scale operators such as Telefónica, AT&T, Claro (América Móvil Group), Vodafone, Orange, and telecommunications regulators in several countries, among other clients.
SONAE IM has a portfolio of 20+ international technology-based companies, dedicated to the telecommunications, cybersecurity and retail sectors, including market leaders of global coverage such as WeDo technologies. SONAE IM assumes an active role in supporting companies in its portfolio and has already invested more than €120 million in its subsidiaries.
Among its activities is the investment in the artificial intelligence platform for fast fashion Nextail, the merger between the cybersecurity company Nextel and S21Sec and the exit from the unicorn Outsystems to KKR and Goldman Sachs, through its participation in Armilar Venture Partners.