We are talking about myABCKit and their approach in the development of an education product for kids of ages 3 to 7. As As myABCKit started to perform research on the sector they were about to tackle, they realised its nuances and the difficulties of approaching such a young clientele due to two main reasons: the kids’ specific demands in regards to how such a product should perform, and also on getting to work with them during the research.
This is what myABCKit discovered during that process:
The Subtle Interactions That Make Successful Products by Johan Feito
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Disclaimer: These case studies do not aim to provide a definitive guide for solving a problem, but rather to provide a glimpse into how taking a week to rethink your startup with the help of highly qualified mentors can offer companies a fresh perspective on their struggles and missed opportunities. This was a paid project and Google covered the expenses associated with the production of these reports.