Madrid’s Adtuo closes €100K Seed Round to amplify advertising management platform

- July 19, 2018

Madrid-based advertising management startup Adtuo closes a Seed Round of €100,000 to amplify its AI-powered platform.

This new injection of capital will be mainly aimed at three objectives: expanding the current team, continuing to optimize the results of customer campaigns by improving the development of its own technology based on artificial intelligence, and to keep growing at the same pace.

advertising management

Miguel Angel Ivars

“Without a doubt, this is only the beginning of a new and exciting stage that we are facing with great enthusiasm and optimism,” said Adtuo CEO Miguel Angel Ivars, in a statement to the press.

“Once the foundations of this ambitious project have been laid, and thanks to the support of those who have trusted and bet on us, we can say that together with the equipment and technology that we have developed, we have all the ingredients to offer a disruptive solution to the market that changes everything as we know it,” he added.

The Seed Round was carried out with the advice of the law firm specialized in the business sector and investment, Bustillo Abogados, and was financed with private capital, coming from several business angels such as Francisco Rey and Pablo Telleria, and from the startup accelerator Demium.

The company’s own co-founders, Miguel Angel Ivars, Víctor Arenas, and María José Ivars also participated in the funding.

After managing thousands of euros of advertising budget for clients to date, Adtuo has set itself the goal of optimizing advertising management in a real and tangible way, so that it is accessible to all small and medium-sized companies.

It is aimed at both companies that do not have internal experts in their teams dedicated to the exploitation and improvement of their advertising performance, as well as those that do not have the economic capacity to hire an external advertising agency to take care of it.

“Until now we have managed to evolve the usual operations of an advertising agency, going from processes sometimes of several weeks, to just a few minutes. But this will not stop there, there is still much to be done, andwe believe that we are on the right path to achieve it,” said Ivars.

Adtuo was born as a platform that thanks to the automatic learning of the historical results and to a wide group of experts, solves the problem of achieving results through advertising. Now the project is growing and evolving adding new objectives and ways of simplifying its complexity in different ways.

The Spanish startup offers a management and advertising optimization service focused on SMEs for its extreme simplicity and effectiveness. It is capable of managing hundreds of campaigns and finding repeatable success patterns to improve results in real time.

Tim Hinchliffe

Tim Hinchliffe the editor in chief at Novobrief. Previously, he was a reporter for The Ghanaian Chronicle in West Africa, and Colombia Reports in South America. Principal at Espacio.