Hibiscus & Nomada, founded in 2016 by Marion Payen and Alex Hurstel, is acquired by Espacio.
Marion Payen
The travel blog quickly grew, amassing close to 50,000 Instagram followers, and today the Espacio Incubator announces it has acquired Hibiscus & Nomada, a leading travel blog that aims to document the affordable way to discovering the unexplored.
Through the acquisition of travel blog Hibiscus & Nomada, the Espacio incubator aims to promote the publication’s growth and to project a voice for the travel community.
Hibiscus & Nomada’s editor will be Mathew Di Salvo, a former news wire journalist who also has experience in travel writing.
Mathew Di Salvo
“It’s extremely exciting to be taking over this blog, which has amassed an impressive following in its short time. At Espacio we were blown away by the photos and the variety of locations it featured. Our enthusiastic team is fully up to the continuing the great job Marion created,” said Di Salvo.
“We hope to expand the site by reaching even more untouched and beautiful locations and demonstrating that great content can still come out of the somewhat crowded market of travel blogging,” he added.
Hibiscus & Nomada has been seen on publications including Lonely Planet and City Style and Living.
Conrad Egusa
“We are thrilled to be working with Hibiscus & Nomada and to continue the legacy that Marion created,” said Espacio CEO Conrad Egusa. Egusa is former VentureBeat writer and is a Global Mentor at 500 Startups along with being a co-founder of Espacio with Eddie Arrieta.
In addition to its blog, Hibiscus & Nomada provides travel Guides to Europe, Asia, Africa, and the Americas.
Upcoming investments include an expansion of its editorial newsroom, investments into video, and a series of events in 2018.